Laura Eccles, Founder

Founded by Laura Eccles, Matchstick Mobile helps companies create & market feature-worthy apps. Laura was the first hire on the App Store Marketing team at Apple. She advised companies on fine-tuning their user interface and marketing, decided which apps to feature daily to the App Store’s 10 million social media fans, and led the App Store’s email campaigns.

Prior to Apple, Laura graduated with her MBA from the University of CA, Berkeley Haas School of Business and led roles in consulting, marketing, and business development.